As shared in the March 17, 2026 announcement, there are necessary policy updates and operational and systems changes required to enable the option for eligible B.C. liquor manufacturers to direct deliver packaged refreshment beverages to wholesale customers.

Reminder: All packaged refreshment beverages, including new product offerings, must be distributed by the BC Liquor Distribution Branch (LDB) until the full implementation of the direct delivery option, and the LDB will be able to support distribution changes for eligible manufacturers.

What to expect next
We will continue to keep you informed as details are finalized with further communications planned in the coming weeks.

In the meantime, please refer to the Frequently Asked Questions: